About Us
C.E.O Message

Zahira Tahir
With a 26-year career in the travel industry that began with an airline and
progressed to an international company, Zahira Tahir and her partner founded
Universal Holidays Travel & Tourism in 2010.
Starting with a small team and focusing solely on MICE, Universal Holidays has
rapidly expanded, becoming one of the top inbound players through strategic
partnerships and consolidators. Zahira is a prominent figure in Malaysia’s inbound
tourism sector, gaining recognition in India, Pakistan, the GCC, and beyond. In
2019, she received accolades including:
– Most Influential Women Leaders in Tourism Industry
(CMO India)
– Asian Women Leaders, World Women Leadership Congress, 10th Edition,
Singapore.
Under Zahira’s leadership, the company won the Malaysia Tourism Council Gold
Award for Inbound MICE for three consecutive years: 2017, 2018, and 2019. In
2024, Universal Holidays was honored as the Best Event Provider, highlighting its
dedication to delivering professional MICE solutions.
About Us

About Us
Welcome to Universal Holidays – your trusted Destination Management Company (DMC) with a passion for delivering unforgettable travel experiences across some
of the most sought-after destinations in Southeast Asia. With extensive expertise
and a deep understanding of the local cultures and landscapes, we specialize in
providing comprehensive destination management services in Malaysia, Vietnam,
Thailand, Singapore, and Bali.
As a leading DMC, we understand the diverse and ever-evolving needs of travel
agencies, tour operators, and corporations that are committed to offering
extraordinary journeys to their clients. Whether you’re curating a corporate
incentive trip, organizing a bespoke leisure holiday, or planning an immersive
cultural tour, we provide tailored solutions designed to exceed expectations.
At Universal Holidays, our mission is simple – to empower our B2B partners with the essential tools, support, and resources they need to craft seamless, memorable, and highly personalized travel experiences. We go beyond just logistics; we offer invaluable local insights, authentic experiences, and unparalleled service to ensure that every journey is executed flawlessly. Partnering with Universal Holidays means gaining access to a dedicated team of experts, local knowledge, and a commitment to excellence that ensures your clients’ journeys will be seamless, enriching, and unforgettable.
Partnering with us gives access to a dedicated team of experts committed to delivering enriching and unforgettable client journeys.
Our Strengths
24-Hour Customer Service
At Universal Holidays, we are committed to ensuring our customers enjoy an exceptional experience and complete satisfaction. That’s why we provide a 24 hour hotline and customer service with a formulation highlights both the commitment to customer experience and the availability of round-the-clock support.
Multi-Language Staff
By offering multilingual support, Universal Holidays is creating better experiences for the customers and improving customer experience and guest satisfcation.
Training Provisions
Universal Holidays provides all kind of training about the products and services offering to all levels from the team, suppliers, agents and end-to-end clients to ensure that everyone have the same understanding about the services and aim to achieve a great results.
Training Provisions Value our customers, partners & suppliers
Additionally, valuing suppliers and partners can foster better collaboration, leading to improved service quality and innovation. By consistently valuing and nurturing these relationships, Universal Holidays can enhance its reputation and drive long-term success.
Our Team
Teamwork involves the effective integration of each team member’s skills, knowledge, and abilities to achieve shared outcomes. It uses cooperation and communication, where team members contribute their unique perspectives and expertise to maximize productivity and success. It relies on trust, respect and a shared sense of accountability.
Honesty is expressed through our words and deeds. Honesty is a moral value that defines a person. Honesty and truthfulness form the foundation for developing all other morals and values that must govern our life.
Our Team

UH Corporate Clients
With a dedication to personalized service and attention to detail, we specialize in designing tailored travel solutions that meet the unique needs of businesses. From incentive trips to conferences and team-building retreats.







DISCLAIMER: Universal Holidays does not directly engage with corporate clients or companies for travel or MICE services. Our operations are conducted exclusively through authorized agents in the respective countries, who facilitate all inquiries and transactions on our behalf.
UH Hotel Partners
At Universal Holidays, we pride ourselves on curating unforgettable travel experiences, which is made possible through our valued partnerships with an array of exceptional hotels. Each of our hotel partners shares our commitment to provide an outstanding service.







